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Francisco Yus Ramos

Francisco Yus Ramos is a professor at the University of Alicante and visiting professor at Fujian Normal University (Fuzhou, China). He has a PhD in linguistics and has specialised in the application of pragmatics (especially relevance theory) to mass discourses and aspects of communication, on which he has published numerous articles and books. For example, he has applied pragmatics to communication in alternative comics (Conversational cooperation in alternative comics, 1995; Female discourse in English alternative comics, 2001), has proposed a verbal-visual model in communication through the mass media (Mass interpretations and image, 1997), has studied the interface between oral and written (The voice preeminence, 1998) and, above all, has developed a pragmatic line of research on computer-mediated communication (Cyberpragmatics). His latest research has also focused on the application of relevance to aspects of communication such as misunderstanding and irony, as well as the production and interpretation of humorous speeches. He is currently Director of the Interuniversity Institute of Applied Modern Languages of the Valencian Community (IULMA) at the University of Alicante, as well as Director of the Research Group "Professional and Academic English" at the same university. Francisco Yus is also editor of the Internet Pragmatics journal (John Benjamins, https://benjamins.com/catalog/ip).

Selection of published books:

  • Cooperación y relevancia. Dos aproximaciones pragmáticas a la interpretación, 1997 and 2nd edition updated in 2003.
  • Cyberpragmatics. Language use on the Internet, Ariel 2001.
  • Cyberpragmatics 2.0. New uses of language on the Internet, Ariel 2010.
  • Cyberpragmatics. Internet-mediated communication in context, John Benjamins, 2011.
  • Humour and Relevance, John Benjamins, 2016.
Selection of published articles:
  • Contextual constraints and non-propositional effects in WhatsApp communication. Journal of Pragmatics 114: 66-86, 2017.
  • Incongruity-resolution cases in jokes. Language 197: 103-122, 2017.
  • Attaching  feelings  and  emotions  to  propositions. Some insights on irony and Internet communication. Russian Journal of Linguistics 22(1): 94-107, 2018.
  • Identity-related issues in meme communication. Internet Pragmatics 1(1): 113-133, 2018.
  • An outline of some future research issues for internet pragmatics. Internet Pragmatics 2(1): 1-33, 2019.
Selection of published chapters:
  • Positive non-humorous effects of humor on the Internet. In: The Dynamics of Interactional Humor. Creating and Negotiating Humor in Everyday Encounters. John Benjamins, 283-304, 2018.
  • The interface between pragmatics and Internet-mediated communication: Applications, extensions and adjustments. In: Pragmatics and its Interfaces. John Benjamins, 267-290, 2018.
  • Relevance from and beyond propositions. The case of online identity. In: Relevance and Irrelevance: Theories, Factors and Challenges. De Gruyter, 119-140, 2018.
  • Multimodality in memes. A cyberpragmatic approach. In: Analyzing Digital Discourse: New Insights and Future Directions. Palgrave Macmillan, 105-131, 2019.
  • A cognitive pragmatics of the phatic Internet. In: Emotion in Discourse. John Benjamins, 161-188, 2019.
  • Pragmatics and humor in Spanish research. In: The Routledge Handbook of Spanish Pragmatics. Routledge, 2020.

ORCID logo https://orcid.org/0000-0001-5276-3251