Institutos Universitarios


Artículos en revistas

  • Abril, C., Sánchez Herrera, J., y García-Madariaga, J. (2015). “The effect of price, promotion and new products on consumer switching to private labels”, Journal Marketing Channels, 22 (3): 192-201. Disponible en:
  • García-Madariaga, J., y Rodríguez de Rivera, F. (2017). "Corporate social responsibility, customer satisfaction, corporate reputation, and firms´ market value: evidence from the automobile industry”, SpanishJournal of Marketing, 21(1): 39-53. Disponible en:
  • Flores Zamora, J., y García-Madariaga, J. (2017). “Does opinion leadership influence service evaluation and loyalty intentions? Evidence from an art services provider”, Journal of Retailing and Consumer Services,39: 114-122. Disponible en:
  • Herrera-Viedma E., Carrasco R.A., Blasco M.F., y García-Madariaga J. (2018). “A fuzzy linguistic RFM model applied to campaign management”, Journal of Interactive Multimedia and Artificial Intelligence,5(4): 21-27. Disponible en:
  • López-Pastor, M., Garcia-Madariaga J., Sanchez J., y Figueiredo, J. (2020). “Demand Impact for Prices Ending with <<9>> and <<0>> in Online and Offline Consumer Goods Retail Trade channels”, International Review of Management and Marketing, 10(6): 58-78. Disponible en:

Capítulos de libros

  • Afonso, C., Gavilan, D., García-Madariaga, J., y Martins Gonçalves, H. (2018). “Green consumer segmentation: Managerial and environmental implications from the perspective of business strategies and practices", en Leal Millán, A., Peris Ortiz, M., y Leal Rodríguez A.L. (eds.). Policies and practices for sustainability in entrepreneurship innovation. Cham: Sprinter, pp. 137-151.
  • Blasco López, M.F., García de Madariaga, J., Moya Burgos, I., y Simón Sandoval, P. (2020). “Ethical dilemmas in non profit organizations campaigns", en Pelegrín Borondo, J., Arias Oliva, M., Murata, K. y Lara Palma, A.M. Ethical dilemmas in non profit organizations campaigns. Logroño: Universidad de La Rioja, pp. 157-160.