Institutos Universitarios


Artículos en revistas

  • Afonso, C., Gonçalves, H., Gavilan, D., y García-Madariaga, J. (2016). "The influence of risks on the purchase of ecological personal care products", International Journal of Marketing, Communication and New Media, 4 (7): 46-66. Disponible en:
  • Carrasco R.A., Blasco M.F., García-Madariaga J., Pedreño-Santos A., y Herrera-Viedma E. (2018). "A model to obtain a SERVPERF scale evaluation of the CRM customer complaints: an application to the 4G telecommunications sector", Technological and Economic Development of Economy,24 (4): 1606-1629. Disponible en:
  • Garcia-Madariaga, J., Blasco López, M.F., Moya Burgos, I., y Recuero Virto, N. (2019). “Do isolated packaging variables influence consumers' attention and preferences?”, Physiology & Behavior, 200(1): 96-103. Disponible en:
  • Pedreño-Santos, A., Garcia-Madariaga, J., y Blasco López, M.F. (2019). "The role of termination fee commitment in developing customer value in the telecommunication industry: An empirical study", Services marketing Quarterly, 40 (4): 316-330. Disponible en: