14 ene 2022 - 16:36 CET

Colloquium with industry executives and experts from the audiovisual sector involved in the transformation (hybrid session, in English)

Coloquio con la industria y expertos del sector audiovisual implicado en la transformación (online y en inglés) via Teams. Se facilitarán dos documentos de trabajo y estudios de caso a los inscritos

IMPORTANTE/IMPORTANT: Requiere inscripción en este / Registration here  link  

Miércoles 23 de febrero, de 18 a 20 h (Madrid) (10 am  Los Ángeles)  

Aula 209, Aulario

Business model transformation in Hollywood

Dr. Sanjay Sood

Media and Entertainment Center, UCLA School of Management, Faculty Chairman and Deputy Dean of Academic Affairs; Professor of Marketing and Behavioral Decision Making), Los Angeles

New Windowing and Distribution Models, The Direct To Consumer Era

Alberto De La Puente

Director WW Localization, NBC Universal, London

Experiences and Intangible Purchases: What is Special About Them?

Dr. Iñigo Gallo

Associate Professor in Marketing, IESE Business School, Barcelona

Moderator: Loreto Corredoira, Jean Monnet Chair, Madrid