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Research Teams and Lines

Research Lines

Brand management: Identity and purpose; management of the corporate and commercial brand; communication strategies; measurement of effectiveness.

Economic and social impact of brands: Economic impact of brands and communication; effects on public; globalization, values and social transformation.

Digital Content production: New media and digital platforms; branded content; corporate storytelling, brands and media.

Responsible brands: Corporate social responsibility; sustainability brand activism; co-creation and collaboration brand/society.