García-Guardia

She´s currently a Titular de la Universidad Complutense of Madrid (Senior Lecturer) at the Complutense University of Madrid, and Associate Professor since 2011 by ANECA. She has a positive evaluation by Sexenio/2012 . UCM, where she has been working since 2004 and since 2003 she has been unanimously selected as an UCM doctor with an outstanding Cum Laude rating. She is a licensed faculty member of CC with a specialty in Publicity and Public Relations. All of these titles are with the Complutense University of Madrid. In 2007 she obtained the credentials to be a lecturer for the ACAP (documents 2006/ 12594/1/0010), and in 20100 to be a lecturer for the ANECA. As for her teaching experience, she began to teach classes as an Adjunct Professor for the European University of Madrid in 1998, lecturing on the subjects of advertising production, information graphics, illustration and multimedia, and advertising performance. In 2004 she began to work as an Acting Professor for the UCM, lecturing in psychosocial foundations of information, hypermedia narrative, fundamentals of public relations, narrative hypermedia, account management, psychology applied to publicity, new technology in contemporary cinema (doctorate level), and also Poetic Imagery; rhetoric, creative and pragmatic (doctorate level). From 1999 to 2005 she completed the mandatory Doctorate Evaluation for The European University of Madrid and since 2005 she has elected to continue the optional Doctoral Evaluation for Complutense University of Madrid. In 2007 she was promoted to Contratada Doctora (Senior Lecturer) for Complutense University of Madrid. In regards to her research activity, she has participated in various programs and research projects not only in Spain, but also in Denmark (U of Copenhagen, ITU), England (U. Sheffield), Mexico (TEC de Monterrey), Brasil (USP), China (BFT of Beijing), Harvard (EEUU) and Berkeley, Haas Business School (San Francisco). In terms of her research she has worked in twenty projects and has focused mainly on the following topics: TICs, Publicity and Education from an Interdisciplinary Approach and Related Technology Transfer, highlighting, among others: Principal investigator Kairos (Mo Education, culture and sports), Socmedia I+D (reference CSO 2008-01496), Badacam (UEM 2004-UEM05), Terrorism and Post 11M (CAM 06/ HSE/0030/2004), To Live History Today (Ayunt. Bailén 167-2006), Communication and Health (UCM 238-2007 and 237-2007), Studies and Social-communication Competition (UCM-Santander GR69/06, GR74/07 y GR 58/08), Medialab Digital Archives, Mo of Industry, Tourism and Trade (Plan Avanza TSI-070100-2008-53), Principal Investigator in the increasing brands of social networks (art. 83 UCM-Interacting), Principal Investigator in “Inversión publicitaria: Medición de su eficacia” (art. 83 UCM-Optimedia) and principal investigator in “Las Campañas publicitarias televisivas en el ámbito de la respuesta directa” ( art. 83 UCM-Optimedia). In addition to her research activity and other investigations, she is author and co-author of various books. Her latest independent publication was published in a collection of communication studies. The title of which is “Cambios Tecnológicos: el Nuevo Sistema Publicitario”. Also, she has written various articles for science magazines and other disclosures emphasizing themes such as: digital origins, communication, advertising and health, and the figure of the strategic planner. In total, she has 40 articles that have been published in journals indexed in the databases DICE, IN-RECS y LATINDEX, 7 books, 17 chapters in books and has presented papers at almost 18 national and international communication lectures/ conventions– in Mexico, France, Argentina, Switzerland, and Germany. Her professional experience began in 1983, by applying the academic research in the professional field by developing models for the optimization of the communication from the brand, products and services for: Optimedia, Pepsi Co, Diageo, etc. We regard to foreign languages spoken, she writes, reeds and speaks both English and French.