CALL FOR PAPERS
Objective and subjects
This Forum is a meeting
point for professors and researchers related to marketing activities. It is
also open to all those researchers in any area of knowledge who through their
work and contributions can favour the development and the advancement of
marketing as a science, as a technique or as an art.
The papers can be oriented
towards investigations and theories that are related to or can be applied to
marketing. They can originate in any of the disciplines, such as: economics,
sociology, psychology, anthropology, philosophy, mathematics, law, etc.
Contributions related to the following issues are welcome.
Marketing areas: Brand policy and strategy; Marketing
communications; Pricing policy; Consumer behaviour; Marketing ethics; Product
innovation; Direct marketing; Marketing and ecological issues; Relationship
marketing; Distribution channels; Marketing models and theory; Sales and sales
Management; Globalisation of markets; Marketing on the Internet; Services
marketing; Industrial marketing; Marketing research; Social marketing;
International marketing; Marketing strategy; Travel and tourism marketing
Related areas: Business and Economics Education; Management
Information System; General Business Research; Organisational Behaviour; Human
Resources Management; Small and Medium Size Companies; Knowledge Management and
Innovation; Strategic Management Policy; Internationalisation; Tourism Planning
and Management.
Guidelines for
Contributors of Papers
Papers must be written in
English or Spanish with a maximum length of 12 pages excluding the title page,
single spaced in 10pt Times New Roman, with 2.5 cm. or 1 inch margins. The
title page must contain: Title, Author(s), Affiliation(s) and show contact details
at the bottom of the page. The first page must carry in its top half the Title
of the paper (without the author(s) names), an Abstract in no more than 100
words and a statement that the submission contains original work which has not
been presented or published elsewhere. The dissertation text should start in
the bottom half of the page.
Papers should be sent
preferentially by e-mail or on CD in Microsoft Word for Windows (Version 6 or
higher) before
Dr. Enrique Ortega Telephone:
(+34)-91.3942309
Faculty of CC.EE. Fax: (+34)913942423
9th International Forum e-mail:
marketeo@ccee.ucm.es
Campus de Somosaguas http: www.ucm.es/info/forumint
28223 Pozuelo de Alarcón (Madrid)- Spain
Each author is allowed to
sign two papers maximum. The number of authors of each paper must not exceed
three. Acceptance of a paper means that at least one of the authors must pay
the inscription fee and present the paper at the Forum. The duration of the
dissertation will be 20 minutes maximum. Interpreters will provide simultaneous
translation from both English to Spanish and Spanish to English. Those wishing
to participate in the Forum without presenting a paper will be welcomed.
Organisation
Chairman: Dr. Enrique Ortega Martínez; Secretary:
Dr. Ladislao González Ruiz; Members: Dr. Javier Casares Ripoll; Dr. Víctor Martín
Cerdeño; Dr. Francisco Cobo Quesada; Dra. María Puelles Gallo; Dra. María Jesús Such Devesa.
Scientific Commitee
Dr. Enrique Ortega Martínez
(Complutense University, Spain), Dr. Ladislao González Ruiz (Complutense
University, Spain), Dr. Javier Casares Ripoll (Complutense University, Spain),
Dr. Phillip J. Kitchen (Hull University, UK), Dr. Giuseppe Loy Puddu (L.
Bocconi University, Italy), Dr. Miguel Martín Dávila (Complutense University,
Spain), Dr. Douglas Pearce (Victoria University, New Zealand), Dr. Enrique
Pérez del Campo (Rey Juan Carlos University, Spain), Dr. José A. Puelles Pérez
(Complutense University, Spain), Dr. José A. Varela Mallou (Santiago de
Compostela University, Spain), Dr. Jean-Pierre Levy Mangin (Quebec University
in Outaouais, Canada), Dr. Arch Woodside (Boston College, Carroll Scholl of
Management, USA), Dra. Magda
Antonioli (L. Bocconi University, Italy), Dra. Michelle Bergadaà (Genève
University, Suisse), Dr. Julio Cerviño Fernández (Carlos III University,
Spain), Dr. Manuel Figuerola Palomo (Antonio de Nebrija University, Spain),
Dra. Victoria de Elizagarate (País Vasco University, Spain), Dr. Enrique Díez
de Castro (Sevilla University, Spain), Dra. Encarna González Vázquez (
Review Committee
Papers will be subject to double blind peer review by
a panel of academic experts in the field.
Deadlines
The deadline for submission
of papers is
Advance Programme
|
Thursday 29th November, 2007 |
Friday 30th November, 2007 |
||
|
Registration |
09.00 -10.00 |
Conference continuation |
09.00 -13.15 |
|
Start Forum |
10.15 -13.30 |
Lunch |
13.30 -14.45 |
|
Lunch |
13.45-15.00 |
Conference continuation |
15.00-19.00 |
|
Conference continuation |
15.15-19.00 |
Forum dinner |
21.30 |
Registration Fee
The Forum fee for those
presenting papers and for those that wish to simply attend the Forum, is 195
Euro. This fee will include the Forum Proceedings, admission to all sessions,
lunches, last day dinner and morning and afternoon coffees and refreshments.
The fee should be forwarded by bank transfer to: Caja
Hotel Accommodation
Hotel accommodation is not
included in the Forum fee, but hotel details with special rates will be
provided at a later date.